The first North American Xbox One 30-second TV spot has aired, and not a single video game appeared on it. Check it out below.
Instead, the commercial (rather impressively) focused on several of the other services Xbox One has to offer, like live sport streaming, Skype, and voice control. From the Xbox One reveal event onwards, Microsoft has positioned the console as an all around entertainment device with an intense focus on its TV and sports capabilities, and its partnership with the NFL is a big part of this for the North American market. Recently, we had the chance to check out the NFL and ESPN Xbox One Apps in action; read our impressions here.
Lucy is Entertainment Editor at IGN AU. Follow her ramblings on IGN and Twitter.
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